The idea behind the "swoosh" sign is symbolic as it reflects the fluidity of movement and speed, which is what Nike's vast array of athleisure products stand for. The ingenuity behind the design has pretty much made it a stronger brand identity than the name itself. What better to take the number one spot than Nike’s famous “swoosh” design? We’ve cited examples of brands that use different elements and logotypes in the first two examples, so let's take a look at using a shape or sign as a logo now. Instead of racking your brain trying to come up with a symbolic logo, you can take a page out of Google's book and use cool fonts for logos and marry it with the right color scheme to make it simple yet memorable. One is the fact that it uses a custom logotype - which was updated to the Product Sans font family in 2015 - and the sheer brilliance of using all the right basic colours in one logo. There are two things that make the Google logo (still) cool. That’s how deeply-ingrained the logo is in our heads, even after all these years. Just merely reading the word “Google” will instantly call to mind a strong and clear mental image of the brand and company. It’s definitely a great design hack to keep for inspiration if you are thinking of ways to craft your own unique logos for a subset range. At first glance, audiences and customers are already able to understand that this is a different line offered by the brand. The finished product? A familiar yet independent take on Kotex. These elements have been carefully interwoven into the brand’s main look and feel. These subset offerings include the Kotex Nature range that is made with breathable, natural plant-based materials which is why Kotex adopted nature-influenced elements for the new range's logo. Kotex, is already a household name, but the business has larger ambitions in scaling its subset ranges to the mass audience. Perhaps some of them may even inspire you to jot down a note or two for your logo mood board or start outlining some key designs or ideas! 1. If you’re a business person that’s looking to design a new logo or even revamp an old one, here’s a list of 5 brands with cool logos along with explanations on why they stand out. On that note, what better way to immediately put your brand on top than having a cool, eye-catching logo that is uniquely yours? You may argue that the quality or experience that your product or services provide is what makes your customers stay, but let’s face it: first impressions matter most and it definitely counts when it comes to ensuring that your brand remains top-of-mind. Brands are aplenty and they’re all vying for the attention and loyalty of the same target audience. It's indeed a small and packed world out there. It is usually the first thing people see or remember about your brand, and it can also help you distinguish yourself from your competitors. Your company or brand's logo is the equivalent of a face.
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